Dip N’ Dash
DESIGN | CREATIVE DEVELOPMENT | ANIMATION
Our assignment was to create a series of animations that would feature Whataburger’s signature sauces to be played during in-game breaks at the Star Complex in Dallas. Keeping with the football theme, we conceptualized and developed multiple scenarios in which the sauces battle it out with iconic football moves and celebrations.
It all starts with a great line up
Whataburger is the perennial champion when it comes to signature sauces. Customers are fanatical about their favorites and their loyalty has fueled many late night debates. It was our job to bring them to life with unique and playful personalities.
No Pain, No Gain
Condiment tubs are not widely regarded as being athletically proficient, so we worked tirelessly to extract as much unique personality and flexibility from each tub to ensure maximum performance and a competitive, if not, entertaining race each time.
HOME FIELD ADVANTAGE
Of course, our fierce competitors needed an arena to hold this prestigious event. It seemed only appropriate that the action should take place on their own home turf. So, we created “Tray Stadium,” that features a genuine Whataburger orange plastic tray and custom “gridiron” tray liner.
Hometown Crowd
Whataburger’s iconic “Day Dot” customization stickers are also widely recognized trademarks of the brand, so it’s no surprise that these rowdy spectators showed up to support their culinary compadres.
Bring Home the W
While each race ultimately crowns one sauce the winner, the debate over which one is truly the best may never be settled. One thing is for certain, these instant classic animations are sure to bring a smile to Whataburger and football fans of all ages.