AB Eagle Logomark Reveal
CREATIVE DEVELOPMENT | MOTION DESIGN | EDITING
The Anheuser Busch eagle logo has long been an iconic mark for America’s largest beer company since 1872. There have been many iterations over the years, but perhaps none more striking than the most recent version forged in 2022 by Prophet. The company’s vision was to create a more premium and modern mark for the Anheuser Busch brand. This video was created to announce and celebrate this new modern mark for the company, respecting the heritage and legacy of this storied brewery while looking forward towards their bright future.
Below are early style frames from this project paying homage to the legacy of the brewery through their extensive libraries of commercial B-roll and archival footage. The gold leaf treatment of the logo was designed to reflect the golden hues of barley and sunshine while accentuating the new streamlined logo mark.
